Books give people an escape from reality, branching into new worlds never before imagined. During the COVID-19 pandemic, book reading was on the rise, but bookstores were seemingly left in the dust. What would it take to get people excited about going to their local bookstore again? With Books-A-Million, it would be by giving the company an entire rebrand, fit with new in-store experiences and our big idea to be an open book to the new BAM!