Our responsibility as members of 22Squared is making things impossible to ignore. Something that catches your eye or ear and sticks with you forever. I was in charge of storyboarding, writing, casting and determining the shot lists for the following Publix Supermarkets commercials that went live for their Christmas quarter. The goal of this campaign was to give someone “A Reason to Believe” in the holidays. I took from my own personal experiences with Christmas to pitch the idea of people going out of their way to help other’s during the Christmas season.

Publix Radio

Here are some radio samples I worked on that describe the accessibility of Publix’s pharmacy and the opening of a new store.